Product Marketing Advising for SaaS Companies
From ViSION to victory.
As a seasoned product marketing leader with over 15 years of experience driving exponential growth for SaaS leaders like Mailchimp and Square, I help companies unlock the full potential of their product marketing efforts. I've found my greatest impact is with early-stage startups that don't yet have dedicated product marketing resources, as well as established SaaS companies looking to optimize their approach. My expertise equips teams with strategic direction, best practices, and specialized knowledge to masterfully execute go-to-market strategies, product launches, messaging, and innovative campaigns that cultivate customer enthusiasm and loyalty—whether you're building your product marketing function from scratch or enhancing your existing capabilities.
My Approach and Experience
I collaborate closely with your team to provide hands-on mentorship, process optimization, and capacity building tailored to your unique needs and growth stage. For early-stage startups without dedicated product marketing resources, I function as your strategic product marketing leader, filling critical gaps while building the foundation for future scale. For more established organizations, I help optimize existing processes and upskill your team.
From meticulous market analysis and positioning to crafting compelling narratives and generating demand through multi-channel tactics, I empower teams at all stages to plan and execute with precision. My consulting services are designed to be an extension of your organization—whether that means serving as your entire product marketing function or enhancing your existing team. This approach helps upskill your organization with the latest industry expertise while imparting a strategic product marketing mindset. Together, we'll enhance cross-functional alignment, streamline operations, and implement marketing initiatives that directly accelerate adoption and revenue growth for your products and business.
Who I Serve
I specialize in helping early-stage startups who don't yet have a full product marketing function, as well as established SaaS companies looking to enhance their existing capabilities. For startups, I provide the product marketing expertise you need without the overhead of a full-time hire. For larger organizations, I help optimize your team's impact. In both cases, my approach delivers the strategic vision, organizational alignment, and hands-on execution to make your next launch a resounding success.
Let's work together to amplify your product's visibility, cultivate customer enthusiasm, and propel growth.
Here are a few things that I would love to help your Product Marketing team with:
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Optimize your product marketing organization with tailored guidance on team structures, roles, processes, and performance metrics that foster cross-functional alignment and drive impact.
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Gain a deep understanding of your customers through proven research methodologies, facilitating powerful user insights that directly influence product strategy and positioning.
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Tools to craft compelling messaging that resonates with your audience by nailing your unique value propositions through differentiated positioning and tailored narratives.
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Stay ahead of the competition with comprehensive competitive analysis frameworks that identify market threats, highlight defensibility, and surface opportunities to outmaneuver rivals.
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Execute flawless product launches by developing unified go-to-market strategies that synchronize marketing campaigns, sales enablement, and channel execution for maximum impact.
A TASTE OF WHAT I CAN DO FOR YOU
To provide you with a sample of my approach to Product Marketing, I've packaged some of my resources into easily downloadable toolkits.
Whether you're looking for guided worksheets to map your product positioning and messaging, competitor analysis templates to gain a competitive edge, or the fundamentals of building and delivering a successful GTM strategy, these assets will give you a taste of the comprehensive consulting services I can offer to optimize your product marketing initiatives from strategy through execution.
Fundamentals of Building and Delivering a Successful GTM Strategy
Master the Fundamentals of Flawless Product Launch Strategies
Going to market with a new product requires meticulous planning and execution. Get the essential primer on the critical components for developing a comprehensive go-to-market strategy that drives sustained success.
Messaging and Positioning Framework: Key Elements Guide
Craft a Compelling Product Story that Connects
As a product marketer, crafting messaging that resonates and positioning that stands out is both an art and a science. Get the essential framework for developing a focused narrative and robust positioning strategy that amplifies your product's value.
50 Customizable AI Prompts for Product Marketers - Quick Start Guide
Supercharge Your Marketing Strategy with AI-Powered Insights
As a product marketer, staying ahead in the fast-paced digital landscape requires both creativity and efficiency. Unlock the power of AI to revolutionize your marketing approach with 50 prompts broken out across 12 essential categories.
SERVICES
Strategic Advising (Project-Based)
Structured, tiered projects for broader initiatives - customer research, messaging, go-to-market planning, competitive analysis, channel enablement and launch execution.
Interactive Training (Workshops)
Interactive, hands-on training workshops to uplevel team capabilities. Topics include positioning, GTM strategy, customer insights and more.
Embedded Expertise
(1:1 Advising)
Book a one-on-one strategy session focused on enhancing your product marketing efforts. We'll discuss your specific challenges and I’ll provide tailored recommendations
FAQ
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I offer a range of product marketing services, including:
Go-to-market strategy development
Product positioning and messaging
Customer research and insights
Competitive analysis
Launch execution
Channel enablement
Team training and workshops
One-on-one advising sessions
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My system helps companies:
Optimize product marketing teams and processes
Gain deep customer understanding through proven research methodologies
Craft compelling messaging and positioning
Conduct comprehensive competitive analysis
Execute flawless product launches with unified go-to-market strategies
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I have over 15 years of experience working with SaaS leaders like Mailchimp and Square. I work with both early-stage startups launching their first product and established enterprises expanding their portfolio.
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I work as an extension of your organization, providing hands-on mentorship, process optimization, and capacity building. I help upskill teams with the latest industry expertise while imparting a strategic product marketing mindset.
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I offer both project-based engagements for broader initiatives and one-on-one strategy sessions. The duration would depend on your specific needs.
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I would love the opportunity to discuss the specific needs of your business. Just get in touch with me and we’ll talk through any and all questions you may have.