From Vision to Victory.
As a seasoned product marketing leader with over 15 years of experience driving exponential growth for SaaS leaders like Mailchimp and Square, I help companies unlock the full potential of their product marketing efforts. My expertise, now enhanced by my proprietary Product Marketing LaunchPad system, equips product marketing teams with strategic direction, best practices, and specialized knowledge to masterfully execute go-to-market strategies, product launches, messaging, and innovative campaigns that cultivate customer enthusiasm and loyalty.
My Approach
I collaborate closely with in-house teams to provide hands-on mentorship, process optimization, and capacity building tailored to their unique needs and goals. From meticulous market analysis and positioning to crafting compelling narratives and generating demand through multi-channel tactics, I empower teams to plan and execute with precision.
My consulting services are designed to be an extension of your organization. This system helps upskill your teams with the latest industry expertise while imparting a strategic product marketing mindset. Together, we'll enhance cross-functional alignment, streamline operations, and implement marketing initiatives that directly accelerate adoption and revenue growth for your products and business.
Who I Serve
Whether you're an early-stage startup launching your first product or an established enterprise expanding your portfolio, my product marketing expertise and the system can provide the strategic vision, organizational alignment, and hands-on execution to make your next launch a resounding success.
Let's work together to amplify your product's visibility, cultivate customer enthusiasm, and propel growth.
Here are a few things that I would love to help your Product Marketing team with:
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Optimize your product marketing organization with tailored guidance on team structures, roles, processes, and performance metrics that foster cross-functional alignment and drive impact.
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Gain a deep understanding of your customers through proven research methodologies, facilitating powerful user insights that directly influence product strategy and positioning.
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Tools to craft compelling messaging that resonates with your audience by nailing your unique value propositions through differentiated positioning and tailored narratives.
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Stay ahead of the competition with comprehensive competitive analysis frameworks that identify market threats, highlight defensibility, and surface opportunities to outmaneuver rivals.
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Execute flawless product launches by developing unified go-to-market strategies that synchronize marketing campaigns, sales enablement, and channel execution for maximum impact.
A TASTE OF WHAT I CAN DO FOR YOU
To provide you with a sample of my approach to Product Marketing, I've packaged some of my resources into easily downloadable toolkits.
Whether you're looking for guided worksheets to map your product positioning and messaging, competitor analysis templates to gain a competitive edge, or the fundamentals of building and delivering a successful GTM strategy, these assets will give you a taste of the comprehensive consulting services I can offer to optimize your product marketing initiatives from strategy through execution.
Fundamentals of Building and Delivering a Successful GTM Strategy
Master the Fundamentals of Flawless Product Launch Strategies
Going to market with a new product requires meticulous planning and execution. Get the essential primer on the critical components for developing a comprehensive go-to-market strategy that drives sustained success.
Messaging and Positioning Framework: Key Elements Guide
Craft a Compelling Product Story that Connects
As a product marketer, crafting messaging that resonates and positioning that stands out is both an art and a science. Get the essential framework for developing a focused narrative and robust positioning strategy that amplifies your product's value.
50 Customizable AI Prompts for Product Marketers - Quick Start Guide
Supercharge Your Marketing Strategy with AI-Powered Insights
As a product marketer, staying ahead in the fast-paced digital landscape requires both creativity and efficiency. Unlock the power of AI to revolutionize your marketing approach with 50 prompts broken out across 12 essential categories.
SERVICES
Project-Based
Structured, tiered projects for broader initiatives - customer research, messaging, go-to-market planning, competitive analysis, channel enablement and launch execution.
Training Workshops
Interactive, hands-on training workshops to uplevel team capabilities. Topics include positioning, GTM strategy, customer insights and more.
1:1 Advising
Book a one-on-one strategy session focused on enhancing your product marketing efforts. We'll discuss your specific challenges and I’ll provide tailored recommendations